According to Csaba Csere, a former editor of Car and Driver magazine
BMW’s goal is to make the Ultimate Driving Machine. If you work at BMW in any capacity and you’ve got a decision to make, you can sit there and say “ We’re the ultimate driving machine. Which one of these decisions is going to advance that objective”
Referenece:
http://www.msnbc.msn.com/id/43730198/ns/business-cnbc_tv/t/bmw-drives-engineering-perfection/
BMW’s goal is to make the Ultimate Driving Machine. If you work at BMW in any capacity and you’ve got a decision to make, you can sit there and say “ We’re the ultimate driving machine. Which one of these decisions is going to advance that objective”
Referenece:
http://www.msnbc.msn.com/id/43730198/ns/business-cnbc_tv/t/bmw-drives-engineering-perfection/
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